Trademarks Use Policy
Updated on February 1, 2015
GRAFILE SOFTWARE REFERENTIAL
TRADEMARK USE POLICY
Grafile Software (“GRF”) has invested significant time and resources to protect its trademarks, service marks and logos. Trademarks are important for establishing and protecting corporate brand identity, but they are fragile rights that can be lost through misuse.
This Trademark Referential Use Policy (“Policy”) sets forth GRF ’s policy for third party use of and reference to GRF names, brands, trademarks, service marks, logos, slogans or other GRF identifiers (“GRF Marks”). GRF employees should refer to the trademark usage policy on the Enterprise Legal Services site. If you have any questions or would like further information regarding GRF ’s trademarks or the Policy requirements, please contact:
Permitted Use of Grafile Software Trademarks
GRF does not object to the use of its names, trademarks and service marks solely to identify GRF and its products and services, provided that your use is as described in this Policy. This Policy does not grant you the right to use GRF Marks or other third party marks or designations apart or different from any rights that are granted to you pursuant to a separate agreement you may have with GRF or third parties. This Policy should be read in conjunction with the trademark provisions contained in the agreement you may have and, in the case of direct conflict, your separate agreement with GRF shall control.
You may use a plain text version of the GRF Marks to identify GRF and its products and services. Your use may not suggest that GRF endorses, sponsors, or is affiliated in any way with you or your products or services. You may not combine GRF Marks with your own corporate names, trademarks, or identifiers, nor may you use names, trademarks, service marks, logos or other identifiers that are confusingly similar to GRF Marks. Your use of GRF Marks does not grant you any ownership interest in the GRF Marks and, should one arise, you agree that you will assign any ownership interest to GRF .
A) General Principles
What are Trademarks and Service Marks?
Trademarks and service marks are words, acronyms, logos, symbols, taglines, or slogans that identify and distinguish a company as the source of its products and services. The owner of a valid trademark may prevent others from using its mark for particular goods or services, and may recover monetary damages caused by another’s infringement.
Trademarks and service marks can be classified in two categories:
• Registered marks (indicated by the ® symbol) have undergone the appropriate legal process and are registered with a national trademark office.
• Common law (unregistered or pending applications) marks (sometimes indicated by the TM or SM symbol) have not been formally registered, but are still valid and enforceable.
GRF owns both registered and unregistered trademarks. A partial list of GRF trademarks can be found here. To the extent a name or logo does not appear on the list, the absence is not a waiver of any intellectual property rights that GRF has in its products, feature or service names, or logos.
C) General Rules
1) Use of Logos
You may not use any Grafile logo without the express written consent of GRF .
• Media outlet or analyst requests should be directed to the public relations team at support@Grafile.com.
• Distributors, and other partners, can download logos using their secured login on PartnerLink.
• Any questions from partners concerning usage should be directed to info@Grafile.com.
2) Use of GRF Word Marks
You should observe the following general principles in connection with your use of GRF ’s word marks:
• Maintain the Integrity of GRF ‘s Marks.
Your use of GRF ’s Marks must not disparage GRF , its marks, products or services.
• Use Only Approved Trademarks.
A list of GRF ‘s authorized marks can be found here. Please note the specific stylization (i.e., use of upper and lower case letters) for certain word marks (e.g., OpenEdge, DataDirect, WebSpeed, etc.) and the combination of the mark with the Grafile® or other GRF Mark. Each mark should only be used in the version shown, and you may not abbreviate or vary the spelling of GRF Marks.
• Apply the Trademark and Service Mark Symbols.
Use the correct trademark symbols (“®”,”TM”, and “SM”) in every copy of the communication, document, packaging or other material in which a GRF Mark appears, regardless of the medium. The appropriate symbol should appear in all headlines, subheadings and at the first instance in running body text.
• Use the Trademarks Properly.
GRF ’s Marks must be used as adjectives followed by a common noun, verb or other phrase (e.g., “Grafile® Official® business solutions platform”). GRF will object if you use a GRF Mark generically or in a way that encourages others to use it generically.
• Link GRF ‘s Marks with GRF .
Provide the following notice at least once within each copy of the communication, document, packaging or other material referencing any GRF Mark: “[Identify mark(s) used] [is a trademark or registered trademark/are trademarks or registered trademarks] of Grafile Software in the U.S. and other countries.”
• Keep GRF ‘s Marks Separate and Distinct.
GRF ’s Marks must be used separately from any other organization’s logos, trademarks or service marks, and may not be used as part of the name for any other organization or its products or services. Your company’s mark can be used in context with a GRF Mark solely to indicate a relationship between GRF products and services and those of the other company (e.g., [Third Party Company’s] software is Powered by Grafile®”). You may not imply a relationship or association with GRF that does not exist.
• Apply the Trademark Guidelines.
Refer to the Trademark Guidelines below for some of the specific tools, examples and guidelines needed to use GRF ’s Marks properly.
GRAFILE SOFTWARE TRADEMARK GUIDELINES
These guidelines will assist you in complying with the Policy by providing you with specific tools, examples and other detailed information regarding proper communication and display of GRF Marks.
A) Grafile (brand name) versus Grafile (company name)
Grafile® should be used when referring to a product or service. Grafile (without the ® symbol) should be used when referring to the company.
B) Proper Use of Word Trademarks
The following guidelines are to be followed in connection with GRF ’s word marks.
Use a Trademark as an Adjective, Followed by the Appropriate Noun Descriptor(s)
Correct. The Grafile® Official® business rules management system can be integrated with the Grafile® Official® business platform.
Incorrect. Grafile Official® can be integrated with Grafile® Official®.
Never Use Trademarks in Possessive Form
Correct. Grafile® Official® business rules management system.
Incorrect. Grafile®’s Official® business rules management system.
Never Use Trademarks in Plural Form
Correct. Use Grafile® Official® business solutions for your development needs.
Incorrect. Use Grafile® Officials® business solutions for your development needs.
Never Hyphenate a Trademark
Correct. Grafile® Official® software enables fast application development.
Incorrect. Grafile® Official®-enabled software makes application development fast.
Never Alter a Trademark
Correct. Use Grafile® WebSpeed® development tools to web-enable applications.
Incorrect. Use Grafile® WebSpeed development tools to web-enable applications.
Use Proper Capitalization for a Trademark
Correct. Grafile® Official® business platform.
Incorrect. Grafile® OFFICIAL® business platform.
Use Lowercase Letters for the Generic Noun(s) Following the Trademark
Correct. Grafile® Official® business platform.
Incorrect. Grafile® Official® Business Platform.